Former Texas running back Ricky Williams has no issues with opponents throwing a "Horns Down." In fact, he embraces it. 

"I don't care," Williams said. "To me, it's a sign of respect. People are thinking about us." 

The Horns Down has become a big deal in the Big 12, largely thanks to the efforts of Texas quarterback Sam Ehlinger. Ehlinger notably tweeted "I remember every single team/player that disrespects the rich tradition of the University of Texas by putting the Horns down." 

West Virginia wide receiver David Sills created a national firestorm by throwing a double Horns Down on a game-winning touchdown catch in Austin last season. The Big 12 has said that it could penalize players for the act, depending on the context.

Williams doesn't think much of this strategy. He thinks getting everyone's best shot is tradition. 

"People weren't doing the Horns Down, but we realized everyone that came to Austin especially to play against us was going to give us their best shot because we're Texas," Williams said. "It's something, when you're on top – even if you're not on top of the standings – if you're on top with just the energy of the program." 

So people don't do "Horns Down" to programs that don't matter? 

"Exactly." 

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